More Couples
More Money
Sales training based on buyer psychology and proven approaches
A WORKFLOW for wedding pros to book
more confidence
Sign up now
Imagine it . . . A future where you book weddings you love at higher prices.
Where you have complete confidence to charge what your services are worth. Where you're 100% sure of the direction your business is headed. And you spend less time worrying and more time doing what you love most.
Sound a little far off? It’s actually
Welcome to your future success
a lot closer than you think.
You chose this industry because it allows you to express your creativity, do work you love and help couples celebrate well.
But, if you want to work on projects you love, you have to book them first. So, you’re smart to look for an expert to show you the way.
You didn’t get into this business because you love to sell.
BECAUSE THE SOONER YOU GET STARTED, THE SOONER YOUR FUTURE SUCCESS WILL BECOME TODAY'S REALITY.
IF WE HAD TO GUESS...
YOUR FUTURE SUCCESS
1.
2.
3.
4.
IS A CLICK AWAY
AND TAKE CONTROL OF WHAT HAPPENS NEXT WITH YOUR BUSINESS
WITH BLUEPRINT TO BOOK MORE
"...I've been booking higher rates for my packages, guiding my couples through the buyers journey with confidence, and getting them to be so excited to work with me.
— MATTHEW, videoGRAPHER
"Recently hit a new record booking"
Dear Oliver
BLUEPRINT SUCCESS STORY
introducing...
Blueprint to Book More
A proven plan and actionable approach to book more couples and fill in your calendar with projects you LOVE.
Write email responses that make couples write back! Implement our simple-to-apply email techniques that almost guarantee a response! And one powerful tactic that might even make them beg you for a call.
Take control of the conversation with our swipe file full of discovery call questions! Instead of feeling lost, confidently guide potential couples to discover what they most want and need.
Make Ghosting a Thing of the Past
Conduct Discovery Calls with Confidence
STEP 1
STEP 2
Make it easy for couples to buy from you. Use our perfect proposal formula to position your products and services in a way that creates desire, builds value and naturally sets you apart from the competition.
Design a Proposal That Sells For You
STEP 4
Communicate with different buyers and sell to everyone involved in making the decision - even if you never get a chance to talk to them! Our buyer type blueprint and role play lessons will show you precisely how.
Connect with Your Buyers
STEP 3
Learn how to navigate and negotiate around any possible objection so that you and the couple both come out WINNERS.
Collaborate to Close
STEP 5
Sign up now
an online program
Designed to Get You More
// Kick self doubt
What's your definition of MORE?
01
02
Whatever it is, it's yours for the taking.
And we have a sure plan
03
04
Sign up now
More Confidence
to the curb once and for all
// Get excited about
More Money
checking your bank balance
// Do more of what
More Time
you love with who you love
// Feel proud
More Bragging Rights
of the projects you share on IG
to help you get it!
"I don't have to chase leads to respond. If the fit is right, they get back to me and don't complain about price at all."
-IAN REMPEL
PHOTOGRAPHER
BLUEPRINT SUCCESS STORY
"I've started booking clients at higher rates and feel more confident about what I'm offering."
-TASHA BRACKEN
Wedding Planner
BLUEPRINT SUCCESS STORY
"The strategies in Sam + Katy’s Blueprint to Book More course are what finally made a difference."
-BERLYN MARTIN
EVENT planner
BLUEPRINT SUCCESS STORY
MORE OF WHAT YOU CAN EXPECT
Purchase the course and it’s yours for keeps. Watch once or year-after-year to polish and perfect your process.
LIFETIME ACCESS
Binge it all or bounce around. You’re in total control of how much you learn and when you learn it.
SELF-PACED LEARNING
See results almost as soon as you hit “play”. Put your newfound knowledge into practice after each session.
IMMEDIATE RESULTS
Like a live workshop, from the comfort of your couch.
Except at this workshop, we turn ideas into action!
3 FREE months of community coaching
($246 value)
BONUS
Get our exact blueprint for removing obstacles and making it easy for couples to say "yes!".
Design
THE ULTIMATE BUYING EXPERIENCE
Achieve more confidence and find more success as you watch and apply your new skills in real time.
Guide
COUPLES WITH CONFIDENCE
Included in this section:
-Ideal sales process blueprint
-Quick background on buyer psychology/decision-making
-13 steps to optimize your contact form page
-9 ways to stop getting ghosted on inquiry responses
-10 “careful” listening techniques
-7 big goals for discovery calls
-2 perfect email templates
-8 techniques to keep inquiries moving forward
-Our formula for designing packages to sell themselves
-6 pricing techniques using scientific “choice architecture”
-Words that work to describe services
Included in this section:
-Deep dive on the 4 buyer types
-Insight into the 4 selling styles
-Blueprint to adapt to different buyers
-Our 28 favorite discovery call questions
-9 pro tips to make discovery calls a breeze
-5 different decision-maker profiles and how to trigger each
-5 places to subtly persuade people
-10 parts to a bulletproof proposal
-6 big reasons couples don’t book you
-2 things to know before you close any deal
-6-step process to negotiate
-#1 best closing technique
-15 tactics to get couples to say “Yes!”
To Do &
discover & learn
What
How
To Do It
Payment Plan
38 mini Lessons
10 Hours of bite-sized Video Content
Workbook + Guides
One Payment
tight on money?
we offer TWO PAYMENT OPTIONS TO HELP EVEN MORE
Most Flexible
38 mini Lessons
10 Hours of bite-sized Video Content
Workbook + Guides
bonus: 3 months of free Q&A coaching
bonus: 3 months of free Q&A coaching
Get Started
Get Started
Try Blueprint to Book More for 30 days. If it doesn’t change your business for the better, get a full refund.
money-back
guarantee
100%
Join other wedding pros and get live sales coaching on your most pressing questions and issues. Community coaching includes:
*Get 3 FREE Months of Community Coaching ($246 Value)
Bonus!
Zoom coaching on the Buyers' Journey to clarify & clear up any questions you may have
Live Q&A about any client issue you're struggling with
A library full of templates, resources and past coaching calls
A business book club to learn together from thought leaders outside of the industry
NEXT →
← PREV
"Don't think. DOOOO it!"
Photographer & SEO Expert
"I just booked another big ticket wedding because of this training!!"
— SUSAN SHEK
what wedding pros are saying
NEXT →
← PREV
"So tailored around our profession"
Event Designer, Federica Beni Events
"In a world of sales courses, Sam and Katy's are so tailored around our profession.
— FEDERICA BENI
what wedding pros are saying
NEXT →
← PREV
"Informative and so enlightening. I'm fired up!"
Photographer
"It was so informative and so enlightening. I'm fired up! And I'm looking forward to putting this new knowledge into action."
— Preston Utley
what wedding pros are saying
Learn how to turn those browsers into buyers
Discover how to respond to price shoppers
Know exactly what to say when you get couples on the phone
Learn the best way to communicate with each type of buyer
Discover how to motivate your couples to take action and book you
Confidently know how to turn any negotiation into a collaboration
By Setting Up Your Sales Process to Win!
sign up now
SCORE THE BUSINESS OVER YOUR COMPETITION
You don't recommend a DIY wedding, so why are you taking a DIY approach with your business?
Wouldn’t it be easier and faster to learn a proven approach from industry experts?
A tried-and-true sales approach that makes couples want to work with you!
You’ve found the right path forward!
Whose strategies and tactics are backed by research
Whose hands-on experience spans a combined 30+ years and over $30 million in sales
Who know why and how couples make decisions
Who give step-by-step directions, have a conversational teaching style, and role play so you know exactly what to say
If your answer is YES!, you’ve found the right path forward.
— Sloane Dakota
Photographer
We’re Sam & Katy, your friendly guides (and biggest fans.)
Seriously, we’ve been obsessed with how couples buy for the last 30 combined years. And now, we’re here to show you how un-salesy this whole sales thing can be.
hey
hey!
"Katy and Sam are the best. A force to be reckoned with, really."
Our success didn’t happen overnight.
It took us 30+ years of trial and error to get to the point where we now call ourselves experts.
Katy used to send out templated emails and PDF pricing guides! And Sam used to get ghosted more than he got booked.
But then we read “all the things” and tried “all the things.” We practiced and perfected. And now, we’ve taken all of that knowledge, hours (and hours) of research, and created this course to help wedding pros like you get better at booking business.
We weren’t always experts...
HERE'S THE THING
$30m+
1k+
30+
300+
Blueprint to Book More is different, by design.
QUICK TO LEARN. EASY TO IMPLEMENT.
Each tutorial focuses on the most important aspects and skills that will better your business. Nothing boring or fluffy.
Instead, you'll be guided with practical and easy-to-implement lessons that cover a narrow range of topics designed to leverage huge results. After all, the biggest and best outcomes come from focusing on the few key areas that benefit your business most.
other courses haven't worked?
DESIGNED WITH YOUR COUPLES IN MIND.
In this course, you’ll learn how your couples make decisions and how you can make it easier for them to buy from you.
You’ll learn what triggers your couples, what they want most, and how to hook them with the right info at the right time in the right way.
And these tips and tactics have been designed to work in your market, with your field and with your buyers.
"I cannot even begin to list the ah-ha moments"
Stationer, Elsa Madeline Designs
For those of you on the fence on whether or not to buy the Blueprint to Book More course, totally do it! Even though they give a ton for free, there is so much value in this course!
— Elsa Murray-Lafrenz
BLUEPRINT SUCCESS STORY
TAKE YOUR BUSINESS TO THE NEXT LEVEL
GIVE YOUR PROCESS A MAKEOVER &
Play at your convenience - so you can select the time & place you learn best
Pause at any time - so you can take stretch breaks or let an idea sink in
Rewind & replay - so you can gain better understanding and confidence
Pace out the material - so you can try out an idea or concept as you move through the journey
Make consistent progress, one short video at a time!
sign up now
Try Blueprint to Book More for 30 days. If it doesn’t change your business for the better, get a full refund.
money-back
guarantee
100%
This course for you if:
you want to raise rates and STILL Have couples say "Yes!"
YOU’re good with leaving money on the table
YOU want a calendar full of projects you love
YOU’RE happy to keep hustling in 2024 and beyond
YOU WANT TO OWN A BUSINESS YOU'RE PROUD OF
This course for you if...
YOU're satisfied with "good enough"
isn't
is
Get Blueprint to Book More Today
don't let THIS opportunity pass you by
38 Lessons | 10 Hours of Content | 60-Page Course Workbook | Supplemental Downloads
3 FREE months of community coaching
($246 value)
BONUS
Payment Plan
38 mini Lessons
10 Hours of bite-sized Video Content
Workbook + Guides
One Payment
tight on money?
we offer TWO PAYMENT OPTIONS TO HELP EVEN MORE
Most Flexible
38 mini Lessons
10 Hours of bite-sized Video Content
Workbook + Guides
bonus: 3 months of free Q&A coaching
bonus: 3 months of free Q&A coaching
Get Started
Get Started
Frequently Asked Questions
The topics we teach are universal. They’re easy to apply to all fields, all stages of growth, all markets, and all levels.
I’m a luxury vendor. Is this course for me? Or is it only for someone just starting out?
If our past students are any indication, it absolutely will be! But, if this course doesn't change your business for the better, let us know, and we'll refund your money. No questions asked.
I've invested so much in my business already. How can I be sure this will be worth it?
I need some sort of a workbook to keep me focused as I learn. Do you provide one?
You’re in luck! We have a workbook and supplemental guides to use as you go through each lesson.
I can't give this my full attention right now. Will I have access for awhile?
If you consider FOREVER a while, then yes! Purchase it one time and it's yours for a lifetime.
I’m super busy and can’t watch hour-long videos. Are the lessons terribly long?
Most lessons are less than 20 minutes. Binge it all or watch a video a day. Either way, you set the pace.
Do I have to watch the entire course before I start seeing the value?
No. Many of our clients report success after implementing the tactics learned in one lesson!
How do I access the Bonus Community Coaching?
An invitation to access the coaching will be emailed each month. You can choose to opt out at any time.
What's Holding You Back?
I'm already in a mastermind or taking a course for photographers (or planners or DJs) How's this different?
This course isn't about improving your technical skills or the client journey. This course is about the buyer's journey and how you can book more project you love so you can do more work you love.
Let's hop on a call and talk it out.
Together, we'll discover if this is the right path for you.
Don't let fear hold
you back!