More Weddings More Money

The pandemic is almost behind us. The industry is ready for an upswing. Couples are getting ready to book.


Finally. A workflow for booking more.

more confidence

Question now is: 


are you?

I'M READY FOR MORE

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Imagine it . . . A future where you book more weddings at higher prices.

Where you have complete confidence and are able to charge what your service is worth. Where you're sure of the direction your business is headed. And you spend less time worrying and more time doing what you love most.

Sound a little far off? It’s actually


Welcome to your future success

a lot closer than you think.

No, you chose this industry because you love to help couples celebrate well. 

But in order to help couples, you’ve got to book them first. So, you’re smart to look for an expert to help show you the way.

You didn’t get into this business because you love to sell. 

BECAUSE THE SOONER YOU GET STARTED, THE SOONER YOU’LL BE READY WHEN THE WORLD REOPENS ITS DOORS.

IF WE HAD TO GUESS...

“Sam’s incredible insights and very practical knowledge has been invaluable. He has helped us shape a sales process that has been extremely successful in the luxury market.” 

— James + Schulze

"Extremely successful in the luxury market"

Harper's Bazaar and BRIDES Best Photographers in the World

People are saying

A proven plan and step-by-step approach to book more couples and fill in your calendar with projects you love.

introducing...

Blueprint to Book More

Discover simple-to-apply email techniques that almost guarantee a response! And one powerful tactic that might even make them beg for a call.

Learn specific ways to take control of the conversation in a way that helps your couples (and you!) discover what they most want and need.

Make Ghosting a Thing of the Past

Conduct Discovery Calls with Confidence

STEP 1

STEP 2

Confidently position your products and services in a way that creates desire, builds value and makes your couples want to buy even more from you. 

Design a Proposal That Sells For You

STEP 4

Learn how to communicate with different buyers and how to sell to everyone involved in making the decision - even if you never get to talk to them!

Connect with Your Buyers

STEP 3

Learn ways to navigate and negotiate around any possible objection so that you and the couple both come out WINNERS.

Collaborate to Close

STEP 5

BOOK MORE COUPLES

START NOW

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// Kick self 

It’s Your Time For More

01

02

HERE’S MORE OF WHAT YOU CAN EXPECT

03

04

Couples

START BOOKING MORE

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More Confidence

More 

More 

for          

More 

doubt to the curb once and for all

// Get excited about

More Money

checking your bank balance

// Do more of what

More Time

you love with who you love

// Feel proud

More Bragging Rights

of the projects you share on IG

Often

Money          

MORE OF WHAT TO EXPECT

Purchase the course and it’s yours for keeps. 

LIFETIME ACCESS

Binge it all or bounce around. You’re in total control.

SELF PACED LEARNING

See results almost as soon as you hit “play”. 

IMMEDIATE RESULTS

"I knew what my next steps were going to be to generate new business. Almost like I had an inside track on my competitors."

-JULIA WADE

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PHOTOGRAPHER

NEXT
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"I feel more confident in sales meetings with a greater understanding of how my clients make their purchases."

-JULIAN LEAVER

BizBash Top 1000 Wedding Planner

It's like a workshop, from the comfort of your couch.

Except at this workshop, you can hit pause when you need to run to the bathroom or get another Nespresso. 

3 FREE months of community coaching
($246 value)

BONUS

Get our exact blueprint for removing obstacles and making it easy for couples to say "yes" without thinking twice.

18 Lessons

Design

THE ULTIMATE BUYING EXPERIENCE

Achieve more confidence as you watch and apply your new-found skills in real time - and achieve success one small win at a time. 

 20 Lessons

Guide

COUPLES WITH CONFIDENCE

Included in this section:


-Ideal sales process blueprint
-Consumer psychology and decision-making
-13 steps to optimize your contact form page
-9 ways to stop getting ghosted on inquiry responses
-10 “careful” listening techniques
-7 big goals for discovery calls
-2 perfect email templates
-8 techniques to keep inquiries moving forward
-Packages designed to sell themselves
-6 pricing techniques using scientific “choice architecture”
-Words that work to describe services

Included in this section:


-Deep dive on the 4 buyer types
-Insight into the 4 selling styles
-Blueprint to adapt to different buyers
-Our 28 favorite discovery call questions – with the goal for each
-9 pro tips to make discovery calls a breeze
-5 different decision-maker profiles and triggers for each
-5 places to subtly persuade people
-10 parts to the perfect sales proposal blueprint
-6 big reasons couples don’t book you
-2 things to know before you close any deal
-6-step process to negotiate
-#1 closing technique we know
-15 tactics to get couples to say “Yes!” at the end of the deal

Payment Plan

38 Lessons

Over 10 Hours of Video Content

Workbook + Guides

One Payment

TWO PAYMENT OPTIONS TO HELP YOU HELP EVEN MORE

Most affordable

Most flexible

regularly 4 payments of $515

38 Lessons

Over 10 Hours of Video Content

Workbook + Guides

Regularly $1,697

bonus: 3 months of free community coaching

bonus: 3 months of free community coaching

Piecemealing together books, podcasts and Facebook group advice, can be exhausting (and confusing!). Wouldn’t it be easier and faster to learn a proven approach from industry experts?


You don’t recommend a DIY wedding, so isn’t it time you stop taking a DIY approach with your business?

You’ve found the right path forward!

Wedding pros whose approaches are backed by research

Whose hands-on experience spans a combined 30+ years and over $30 million in sales

Who teach why and how couples make decisions

Who share step-by-step directions, a conversational teaching style, and role-playing examples

If your answer is YES!, you’ve found the right path forward.


Join other event pros every month who get direction on sales and marketing from expert guides Katy and Sam. Community coaching includes:

*Get 3 FREE Months of Community Coaching ($246 Value)

Bonus!

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Zoom coaching on pressing topics

Interviews with industry leaders

A library full of templates, resources and past coaching calls 

A business book club to learn together from thought leaders outside of the industry

NEXT →

← PREV

"Easy to understand"

PartySlate Top 50 Event Planners

"It's the nuts and bolts of what I need to do with my pricing and sales work. It's easy to understand and use with prospective clients."

— Jacqueline Hill

People are saying

NEXT →

← PREV

"Unique strategies to stand out from the competition"

Top Photographer Brides and Harper's Bazaar

"Sam offered valuable insight into unique strategies to stand out from the competition. I immediately put a couple of specific ones into practice and I received amazing feedback as soon as I started implementing them."

— Jacqui Cole

People are saying

NEXT →

← PREV

"Informative and so enlightening. I'm fired up!"

Colorado Photographer

"It was so informative and so enlightening. I'm fired up! And I'm looking forward to putting this new knowledge into action."

— Preston Utley

People are saying

More about how to turn those browsers into buyers

More about how to respond to price shoppers

More about exactly what to say when you get couples on the phone

More about the best way to communicate with each type of buyer

More about how to motivate your couples to take action and book you

More about how to turn any negotiation into a collaboration

In this course, you'll learn MORE...

START BOOKING MORE

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— Sloane Dakota

Photographer

We’re Sam & Katy, your friendly guides (and biggest fans.)

Seriously, we’ve been obsessed with how couples buy for the last 30 combined years. And now we’re here to show you how un-salesy this whole “sales thing” can actually be.

LET's DO THIS

hey

hey!


"Katy and Sam are the best. A force to be reckoned with, really."

Here’s the thing: Our success didn’t happen overnight.

It took us 30+ years of trial and error to get to the point where we now call ourselves experts.

Katy used to send out templated emails and PDF pricing guides! And Sam used to get ghosted more than he got booked.

But then we read “all the things” and tried “all the things.” We practiced and perfected. And now, we’ve taken all of that knowledge, hours (and hours) of research, and created this course to help wedding pros like you get better at their businesses.

TRUST US - IT’S WAY BETTER AND EASIER TO LEARN FROM OUR MISTAKES THAN LEARNING THEM ON YOUR OWN

We weren’t always experts...

Blueprint to Book More is different than other courses you may have tried...

QUICK TO LEARN. EASY TO IMPLEMENT.

Each tutorial focuses on the most important aspects and skills that will better your business. Nothing boring or fluffy.

Instead, you'll be guided through with easy-to-learn and easy-to-implement lessons that cover a narrow range of topics designed to leverage huge results. After all, the biggest and best outcomes come from focusing on the few key areas that benefit your business most.

DESIGNED WITH YOUR COUPLES IN MIND.

In this course, you’ll learn how your couples make decisions and how you can make it easier for them to buy from you. 

You’ll learn what triggers your couples, what they want most, and how to hook them with the right info at the right time in the right way.

And these tips and tactics have been designed to work in your market, with your field and with your buyers.

GO AT YOUR OWN PACE 

LEARN FROM INDUSTRY SALES PROS 

 FOLLOW A RESEARCH-BACKED PROCESS 

APPLY WHAT YOU LEARN IN REAL TIME

TAKE YOUR BUSINESS TO THE NEXT LEVEL

You want to move the needle forward. And we want to help get you there. 

Play at your convenience - so you can select the time & place you learn best

Pause at any time - so you can take stretch breaks or let an idea sink in

Rewind & replay - so you can gain better understanding and confidence

Pace out the material - so you can try out an idea or concept as you move through the journey

Get ready for the upswing! From the moment you click play.

BOOK MORE NOW

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Try Blueprint to Book More for 30 days. If it doesn’t change your business for the better, get a full refund.

money-back 
guarantee

100%

This course     for you if:

you want to raise rates - and have couples say "Yes!"

YOU’re good with leaving money on the table

YOU want a calendar full of projects you love

YOU’RE happy to keep hustling in 2021

YOU want to own a business you're proud of

This course           for you if...

YOU're satisfied with "good enough"

isn't

is

Get Blueprint to Book More Today

WHAT’S HOLDING YOU BACK?

38 Total Lessons | 10+ Hours of Content | 60-Page Course Workbook | Supplemental Downloads

3 FREE months of community coaching
($246 value)

BONUS

Payment Plan

38 Lessons

Over 10 Hours of Video Content

Workbook + Guides

One Payment

TWO PAYMENT OPTIONS TO HELP YOU HELP EVEN MORE

Most affordable

Most flexible

regularly 4 payments of $515

38 Lessons

Over 10 Hours of Video Content

Workbook + Guides

Regularly $1,697

bonus: 3 months of free community coaching

bonus: 3 months of free community coaching

I’m a luxury vendor. Is this course for me? Or is it only for someone just starting out?

The topics we teach are universal. They’re for all fields, all stages of growth, all markets, and all levels.

Frequently Asked Questions

I need some sort of a workbook to keep me focused as I learn. Do you provide one?

You’re in luck! We have a workbook and supplemental guides to use as you go through each lesson.

How long will I have access to the course and the workbook?

Forever. Purchase it one time and it will be yours for a lifetime. 

I’m super busy and can’t watch hour-long videos. Are the lessons terribly long?

Most lessons are less than 20 minutes. Binge it all or watch a video a day. Either way, you set the pace.

Do I have to watch the entire course before I’ll start seeing the value?

No. Many of our clients report success after implementing the tactics learned in one lesson!

How do I access the Bonus Community Coaching?

An invitation to access the coaching will be emailed each month. You can choose to opt out at any time.

$30m+

Dollars in Sales to Couples

1k+

Couples Sold to

160+

Combined Years Selling Events

37

Coaching & Copywriting Clients Served
SEND US AN EMAIL

Let's talk it over and discover if this is the right path for you.

Still not sure if you’re ready?

© IDEACTION CONSULTING 2021

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